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The Market - Winning Sales Overseas

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The Market - Winning Sales OverseasPublished six times per year, The Market is dedicated to inspiring Irish companies to internationalise and to providing know-how and market intelligence on overseas markets, opportunities and strategies for selling internationally. Subscribe to receive hardcopy. Alternatively, download a PDF version by clicking on the magazine cover below.

 

Young Turks - The Bridge Between East and West that's Young, Smart and on the Up

The Market Spring 2012
Download Spring 2012
  • AD Men: Dialoge MD Michael Killeen on winning a $3m deal for advertising with Amdocs
  • Three Reasons to Tune into Central and Eastern Europe in 2012: The new region that has become a 'local' market
  • How to Hire an International Sales Warrior: The art and science of recruiting a sales hero
  • Moving into Mumbai: Maximum City under the spotlight
  • Life Inside a Japanese Company: Life as a western employee in Japan

New to the USA - Young Irish Companies on Earning their Stars and Stripes

December/January 2012 Issue
Download December/January 12
  • As Dead as a Doha?: Free trade regulations look set to shape Europe's future in Asia
  • Leading from the Front: Leadership marks out Irish success stories in UK construction
  • MR Ireland in China: Liam Casey on PCH International and his new role as patron of The Asia Pacific Irish Business Forum
  • Future ways to pay: Four hot contenders to dominate the future for alternative payments
  • Learning to fly: CEO captain Mike Edgeworth on the Pilot Training College's €50 million investment plans

People Power - Building Your Board and Engaging Your Workforce

The Market October/November 2011 issue
Download October/November 11

  • Jewel in the Crown: The Irish construction companies in Qatar generating sub-supply opportunities
  • Continental Shelves: Targeting France and Germany - Europe's top-two retail markets
  • Kingspan Stretches its Wings into Southeast Asia: Interview with Kingspan's South Asian Manager, David Tyndall
  • Seller Beware: As buyers become more sophisticated, sellers must shape up to level the playing field
  • No More Coining IT: Contactless payment methods are an emerging payment channel in Asia and Europe

Russia Today - The only barrier to business is the psychological iron curtain in your mind

The Market August/September 2011 Issue
DownloadAugust/September 11
  • The Business Case is King: How the business case determines Fortune 1000 purchasing decisions
  • Room to Roam: The Irish company helping customers around the world slash their roaming costs
  • Forever in Blue Jeans: Interview with Aidan O'Meara, president of VF Corporation Asia
  • Well Oiled: New opportunity in the changing international oil and gas markets
  • Renminbi for GMP: Chinese drug manufacturers adopt European-Style Good Manufacturing Practice

South East USA - An introduction to 5 Cities you May Never Have Considered

Download The Market June July 2011 Issue
DownloadJune/July '11
  • Irish software set to advance in Australia fair: Opportunities for sotfware players in Autumn trade mission
  • Irish in Asia: The movers among Asia's Irish business networks
  • Something to WAG About: Liam Queally on the success of Irish Dog Foods
  • Lets Talk Turkey: Interview with John McCarthy, Chairman of ING Bank, Turkey
  • Get Smart: Is your marketing strategy smartphone ready

Playing With The Big Boys - 4 Reasons To Make International Corporations Part Of Your Game Plan

Download The Market Apr May 2011
DownloadApr/May'11
  • Don't Let Them Beat You Down: Resisting pressure to give discounts.
  • What Next? Using risk management to handle crises and turn adversity into opportunity.
  • Getting to 'Ja' in Germany: Advice from a sourcing and procurement professional.
  • Gaming for Gold: London 2012: €700m-plus in official contracts still up for grabs.
  • Slowly Does It In China: Patience pays off for Irish players.

La Résistance - A New Generation Of Irish Exporters Fight Back Against The Myths And Challenges Of Doing Business In France

Download The Market February/March 2011
DownloadFeb/Mar'11
  • Battling For Business In India: A look at five Irish companies selling on the sub-continent.
  • True Blue Customer: The UN 'family' of organisations has a procurement budget of $15billion for 2011.
  • Is Your Team Missing A Vital Player? The product manager's role in growing software companies.
  • Asking The Right Questions? Four crucial questions to help qualify sales prospects.
  • Small Fry Or Big Fish? When it comes to marketing, is it better to play it little or large?

Aim It On Rio - Ireland's Golden Chance To Win Business In Brazil

Download The Market Dec 2010 Jan 2011
DownloadDec/Jan'11
  • Lost In Translation: Could a lack of language skills damage Irish exports?
  • Easy As ABC: Business guru Robert Kaplan dispenses advice on running successful companies.
  • Connecting People: The challenges of managing staff based in overseas offices.
  • The Shipping News: How the new Incoterms international trade rules save time and money.
  • How Green Is My Valley: Opportunities for Irish firms in the heart of the high tech sector.

Uplift Effect - How Working Together Helps Firms Fly High In Foreign Markets

Download The Market Oct Nov 2010
DownloadOct/Nov'10
  • Sails Man: Entrepreneur Enda O'Coineen on connecting Irish people on foreign shores.
  • Building On Expertise: Tapping into Ireland's knowledge of green construction to win deals in the USA.
  • Introduce Yourself: Generating sales leads on the social networking site LinkedIn.
  • Vorsprung Durch Shopping: The inside track on retail trends in Germany.
  • A Taxing Question: What are the tax implications for companies setting up export businesses?

China In Their Hands - Irish Companies Tell Their Stories

Download The Market Aug Sept 2010
DownloadAug/Sep'10
  • Building New Markets: Sisk CEO Liam Nagle on diversifying geographically and sector-wide.
  • Understanding The Arbitration Act: Impact for Irish companies involved in international business disputes.
  • The Nordics Fast-Fjord Into Private Healthcare: Opportunities from investment and facilities management to medical the IT supply.
  • Passing The Baton: Why succession planning shouldn't be put on hold.
  • Capital Offences: Five mistakes to avoid when pitching to investors.

Game On - Major Sporting Events = Big Business

Download The Market June July 2010
DownloadJun/Jul'10
  • Going For Green: The billion dollar cleantech spend through China, the US and Britain's environmental stimulus plans.
  • Grab A Piazza The Action: Italian opportunities in financial services, pharma and medical devices.
  • Back In The Fast Lane: Eddie Jordan talks about racing, riches to rags and coming back from the brink.
  • It's Tough At The Top: Author and business expert Gareth Jones on leadership.
  • Making Working With Distributors Work: Selecting, winning over and motivating distributors.

Don't Ignore The Grey Pound - Products And Marketing Strategies For An Ageing World

Download The Market April May 2010
DownloadApr/May'10
  • Winds Of Change For Irish Public Sector Procurement: Can SMEs start to feel more optimistic?
  • Not Patently Obvious: A look at the tricky area of software patenting.
  • The Grape And The Grain: Megazyme founder Barry McCleary on growing a small business.
  • Are You Ready To Export Or Take On A New Market? - A self-assessment questionnaire.
  • Process Makes Perfect: Why a formal sales process matters in a recession.

The New Age Of The Train - International Billion Dollar Rail Investments, With A Special Focus On Spain

Download The Market Feb Mar 2010
DownloadFeb/Mar'10
  • Silver Lining In The Clouds: The airline industry's problems are creating opportunities for cost-saving technology.
  • On The Dollar: Raising venture capital in the United States.
  • Always The Real Thing: Interview with Michael O'Neill, Turkey's op CEO and head of Coca-Cola Icecek.
  • A Different Kind Of Energy: Abu Dhabi and MIT showcase low environmental impact with Masdar City.
  • Remote Collaboration Made Easy: New technologies offer a real alternative to face-to-face meetings.

Products Versus Services - Has Your Company Got The Balance Right?

Download The Market Dec 09 Jan 2010
DownloadDec/Jan'10
  • Outsourcing Without Off-Shoring: A look at Ireland's indigenous BPO sector.
  • Double Your PR Money In The US: Support to make an impact in the US media.
  • Daring To Be Different: Meet Marc Benioff, the pioneer of software-as-a-service.
  • Venturing Forth: New sources of funding for startup and early-stage companies.

India Marches On

Download The Market Oct Nov 2009
DownloadOct/Nov'09
  • Australia Bounces Back: Australia is benefiting from the strength of its Asian neighbours.
  • Thrift Tips For Exporters: Savings on management, travel and fleet costs.
  • The Soft Sell: Software developers Equiendo on sales strategy.
  • The Nordics For Newbies: Scandinavia offers opportunities for early reference sales in Europe.
  • Is eBay A Valid Channel For Business? - Using the 'world's biggest flea market' to enter untapped markets.



About The Market

The Market reaches senior level executives in over 5,500 Enterprise Ireland client companies, as well as an additional subscriber base and targeted export professionals in Ireland’s top investment houses, business consultancies and law practices. The Market is also available in the Aer Lingus business lounges at Dublin, Cork, Shannon and Heathrow airports. Each issue contains:

  • Case studies and interviews on the real-life experience of Irish exporters who have already cracked international markets
  • Country and market sector reports, pinpointing new and emerging opportunities
  • Expert advice on marketing, branding and selling internationally
  • Alerts to new developments in trade regulations and customs and legal compliance
  • Advice on business growth issues such as acquisitions, IPOs, and board development
  • Updates on Enterprise Ireland events, workshops and programmes that can help you grow in international markets

To Subscribe

The Market is available on subscription for €54 (+VAT) for six issues per year. Please note that you may also take out a subscription to both The Market and its sister publication Technology Ireland in a joint subscription for just €85 (+VAT).  If you would like to receive a sample copy or wish to subscribe, please contact:

Click here to email Teresa Meagh, Enterprise IrelandTeresa Meagh, Editorial Administration & Subscriptions. Tel: + 353 1 7272954

 

Other Key Contacts

Click here to email Duncan BlackDuncan Black, Publications Manager. Tel: +353 1 7272820
Click here to email Mary SweetmanMary Sweetman, Editor. Tel: + 353 1 7272990
Click here to email Maureen EganMaureen Egan, Marketing & Distribution. Tel: +353 1 7272866